If you qualify for Diamond Certified, it’s incredibly important that you show prospects and customers that you earned it. The enclosed 2015 Awareness and Influence Report illuminates the power Diamond Certified has on both your potential and past customers. More than 7 out of 10 customers stated that Diamond Certified influenced them in choosing a company, and an even greater percentage of current customers said they felt more positive about a company because it had earned Diamond Certified.It should be noted that this 2015 study is very reliable because it is based on 2,546 recent random surveys of prospect customers and 10,468 past customers from 369 companies.
If you qualify for Diamond Certified, your job is to make sure every man, woman and child sees that you earned it. It’s not hard, but it does take a conscious effort each day to ensure your company’s communication signals include the message that you’ve earned Diamond Certified and are top rated for Quality and Helpful Expertise.
If you qualify, you’ll have done the hard part by satisfying your customers and earning Diamond Certified. Surely you’ll want to benefit by using Diamond Certified’s 72% influence rate to turn Quality Prospects into Quality Customers. Here’s the quick list of how to do it:
2. Refer to your Diamond Certified status in person and on the phone.
4. On each page of your website, link back to your Diamond Certified Company Report page by placing the Diamond Certified symbol link with the following link language: “Diamond Certified: See how we’ve been rated Highest in Quality and Helpful Expertise.” You can do this with the DC Widget.