Tag Archives: quality customers

Who’s Your Audience?

Simply put, if you reach and “speak to” potential Quality Customers better than your competitors, you’ll build a stronger, more profitable business. Here’s how you do it. 1. Fill out this “Profile My Quality Customers and Prospects” form. To do … Continue reading

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The Wisdom of Rated Highest in Quality and Helpful Expertise

I’m sure we agree that growing your Quality Customer base is the right path to building your company for the long haul. It’s your Quality Customers who allow you to produce good-margin work, nurture staff members who take pride in … Continue reading

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Process and Outcome

“Just because I have a method to my madness doesn’t mean I’m not mad.” – Anonymous What upsets us may not upset our neighbor, or our spouse for that matter. The return call promised within two days that still hasn’t … Continue reading

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More Quality Customers

There are Quality Customers and then, well, there’s everybody else. The difference is striking, as seen in this simple table. Divided into four key dimensions, it’s the Quality Customers who 1) seek quality as their number one shopping priority, 2) … Continue reading

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The Quality Magnet

Your team may be very good at satisfying customers, but delivering quality is only half the battle—the other half is convincing the best customers to choose your company instead of a lower priced competitor. Who you do business with matters … Continue reading

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