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Why Become Diamond Certified?
Generate an ongoing flow of new, quality-conscious customers. If your company qualifies for Diamond Certified, it will be featured annually in the full-color Diamond Certified Directory, the most distributed and used directory of top-rated companies in Northern California.
Get an official "seal of approval" from diamondcertified.org. We'll create a unique Company Report (featuring more than 20 article sections) and a 2-minute high-definition video to be included on the most highly trafficked site for finding and choosing local companies in Northern California.
Gain customer awareness through Diamond Certified marketing campaigns. In addition to 400 million+ digital marketing impressions, Diamond Certified companies benefit from 5,000+ in-game San Francisco Giants and KNBR radio announcements and 3,700+ KTVU, KICU, KCBA and KION TV announcements every year.
Reach 2 out of 3 affluent consumers in your area EVERY WEEK with quality positioning in ongoing newspaper advertising listings of Diamond Certified companies.
Receive strategic marketing, branding and advertising tools to increase your repeat customer rate and improve your company's positioning. Custom-printed brochures, e-brochures, the Diamond Certified Logo, signage and labels will increase your transaction rate by immediately proving your company's impressive track record.
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Tag Archives: print advertising
I’m standing next to my mailbox, directory in hand, sunlight glistening from the giant gold embossed Diamond Certified symbol. The bright sunlight splashes down on me. I’m happy. My brain, sending joy-induced heat to its surface, partners with the faraway … Continue reading
There are Quality Customers and then, well, there’s everybody else. The difference is striking, as seen in this simple table. Divided into four key dimensions, it’s the Quality Customers who 1) seek quality as their number one shopping priority, 2) … Continue reading
Who’s the fairest of them all? That’s the essential question your potential clients ask as they evaluate you and your competitors. The data points they gather and how they process those data will determine whether you or your competitor wins … Continue reading
Your team may be very good at satisfying customers, but delivering quality is only half the battle—the other half is convincing the best customers to choose your company instead of a lower priced competitor. Who you do business with matters … Continue reading
What if it was as easy as flipping a switch to get your prospective customers (Prospects) to trust your company? You simply reach for the trust switch, flip it to the ON position, and your Prospect immediately changes from someone … Continue reading
When I sit down to write you a monthly update, I always like to look back and see what I wrote one year ago as a point of reference. This month, I felt compelled to pay homage to the June … Continue reading
Spring is a season of renewal. In nature, new grasses grow, flowers bloom and birds nest. For consumers, moods brighten, house projects are planned and cars are serviced. For company managers, it’s a time to achieve performance numbers, optimize employee … Continue reading
A few months ago, I booked a flight to the east coast for my wife and told her she would get a confirming email. She smiled and said, “I hope the email says I’ve been upgraded for free.” I thought, … Continue reading
I love spring time. With its blue skies, apple blossoms and baseball games, spring is a time of renewal both outside and within our companies. That’s why I encourage you to sign up for the Diamond Certified Program. If you … Continue reading
On April 2, the 2012 Diamond Certified Directory began mailing to more than 800,000 homeowners, select local business owners, property and apartment managers, and insurance and real estate agents throughout the Greater Bay Area. There are nine different versions available: … Continue reading