Tag Archives: print advertising

10 Million!

I’m standing next to my mailbox, directory in hand, sunlight glistening from the giant gold embossed Diamond Certified symbol. The bright sunlight splashes down on me. I’m happy. My brain, sending joy-induced heat to its surface, partners with the faraway … Continue reading

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More Quality Customers

There are Quality Customers and then, well, there’s everybody else. The difference is striking, as seen in this simple table. Divided into four key dimensions, it’s the Quality Customers who 1) seek quality as their number one shopping priority, 2) … Continue reading

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Mirror, Mirror on the Wall

Who’s the fairest of them all? That’s the essential question your potential clients ask as they evaluate you and your competitors. The data points they gather and how they process those data will determine whether you or your competitor wins … Continue reading

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The Quality Magnet

Your team may be very good at satisfying customers, but delivering quality is only half the battle—the other half is convincing the best customers to choose your company instead of a lower priced competitor. Who you do business with matters … Continue reading

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Flip the Trust Switch!

What if it was as easy as flipping a switch to get your prospective customers (Prospects) to trust your company? You simply reach for the trust switch, flip it to the ON position, and your Prospect immediately changes from someone … Continue reading

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0 to 50,000 in Two Years!

When I sit down to write you a monthly update, I always like to look back and see what I wrote one year ago as a point of reference. This month, I felt compelled to pay homage to the June … Continue reading

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Spring Training!

Spring is a season of renewal. In nature, new grasses grow, flowers bloom and birds nest. For consumers, moods brighten, house projects are planned and cars are serviced. For company managers, it’s a time to achieve performance numbers, optimize employee … Continue reading

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Upgrades for 2013!

A few months ago, I booked a flight to the east coast for my wife and told her she would get a confirming email. She smiled and said, “I hope the email says I’ve been upgraded for free.” I thought, … Continue reading

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800,000!

I love spring time. With its blue skies, apple blossoms and baseball games, spring is a time of renewal both outside and within our companies. That’s why I encourage you to sign up for the Diamond Certified Program. If you … Continue reading

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Massive Distribution of the 2012 Diamond Certified Directory Begins

On April 2, the 2012 Diamond Certified Directory began mailing to more than 800,000 homeowners, select local business owners, property and apartment managers, and insurance and real estate agents throughout the Greater Bay Area. There are nine different versions available: … Continue reading

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