Tag Archives: media

Compete or Shrink

Competition is a fascinating game. It starts with the concept of supply and demand. If you had no competitors (supply), all of your customers (demand) would be obliged to buy from you when they wanted the services you provide. Quite … Continue reading

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The Brand That Builds

Diamond Certified is the brand that builds your company (if you qualify). It means Quality, Helpful Expertise and Customer Satisfaction, backed by a Performance Guarantee. To create this meaning, we’ve operated the most accurate ratings of local companies available. We’ve … Continue reading

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Top Rated for Quality and Expertise

If you qualify for Diamond Certified, it’s incredibly important that you show prospects and customers that you earned it. The enclosed 2015 Awareness and Influence Report illuminates the power Diamond Certified has on both your potential and past customers. More … Continue reading

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More Quality Customers

There are Quality Customers and then, well, there’s everybody else. The difference is striking, as seen in this simple table. Divided into four key dimensions, it’s the Quality Customers who 1) seek quality as their number one shopping priority, 2) … Continue reading

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Giving Thanks

Our entire team at American Ratings Corporation wishes you and your loved ones a wonderful Thanksgiving season. For me, this is the time of year to give thanks to special people and reflect on outstanding deeds—an ideal precursor for personal … Continue reading

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The Four Powers of Diamond Certified

“Use the force, Luke,” urged Obi-Wan Kenobi to his protégé as he flew a dangerous mission to destroy the Death Star. During this pivotal scene from Star Wars Episode IV, our hero promptly shuts down his guidance instruments and conjures … Continue reading

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The First Four

One-one thousand, two-one thousand, three-one thousand, four-one thousand. That’s how quickly prospective clients judge your company. In just four seconds, your company has made a first impression, and after four minutes, that impression has solidified. And although this impression can … Continue reading

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The Quality Magnet

Your team may be very good at satisfying customers, but delivering quality is only half the battle—the other half is convincing the best customers to choose your company instead of a lower priced competitor. Who you do business with matters … Continue reading

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You’ve Been Upgraded 2

In my letter two Januaries ago, I used the headline “You’ve Been Upgraded” to announce the launch of the Diamond Certified Directory Update print and digital versions and a new program for Diamond Certified company owners to contribute their expertise … Continue reading

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The Year of Growth!

Our plan is to make 2014 a year of growth for Diamond Certified companies. To accomplish this, we’re growing our investment in key areas of the Diamond Certified Program. We’ll increase our directory circulation, redesign our custom brochures to feature … Continue reading

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