Tag Archives: marketing

Who’s Your Audience?

Simply put, if you reach and “speak to” potential Quality Customers better than your competitors, you’ll build a stronger, more profitable business. Here’s how you do it. 1. Fill out this “Profile My Quality Customers and Prospects” form. To do … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , , , | Leave a comment

Spring Training for Your Team!

Spring is a season of renewal. In nature, new grasses grow, flowers bloom and birds nest. For consumers, moods brighten, house projects are planned and cars are serviced. For company managers, it’s a time to achieve performance numbers, optimize employee … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , | Leave a comment

800,000!

I love spring time. With its blue skies, apple blossoms and baseball games, spring is a time of renewal both outside and within our companies. That’s why I encourage you to sign up for the Diamond Certified Program. If you … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , | 3 Comments

Massive Distribution of the 2012 Diamond Certified Directory Begins

On April 2, the 2012 Diamond Certified Directory began mailing to more than 800,000 homeowners, select local business owners, property and apartment managers, and insurance and real estate agents throughout the Greater Bay Area. There are nine different versions available: … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , | 2 Comments

4 Ways the 2012 Diamond Certified Directory Helps Your Company

The full-color Diamond Certified Directory is the most distributed and used directory of local top-rated companies in Northern California. We’re creating the 2012 edition right now, and it’s shaping up to be the best ever! In April 2012, more than … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , | Leave a comment

A Productive Partnership

As a consumer, I’ve been using the Diamond Certified Directories and giving preference to Diamond Certified companies throughout the Bay Area for years. Recently, I’ve had a chance to start working more closely with the Diamond Certified Program through a … Continue reading

Posted in Business Blog | Tagged , , , , , | Leave a comment

Best Page Ever.

According to a March 2010 study by BIA/Kelsey, 97 percent of consumers now use the web to research local products and services. That’s why it’s so important for Diamond Certified companies to maximize the usage of their Diamond Certified Company … Continue reading

Posted in Business Blog | Tagged , , , , , , , , | Leave a comment

Meaning: Why Potential Clients Choose Them Over You

Today’s consumers don’t want a lot of market noise and claims by local companies; they want “relevant meaning.” Your company should be communicating with meaning that matters. Claims, Claims, Claims: A Lesson in Local Market Signals When talking to your … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , | Leave a comment

Comcast to Promote the Diamond Certified Program with 20,000 Ads

Over the next three years, the Diamond Certified rating process and Directory of companies rated “Highest in Quality” will be heavily promoted by Comcast on 25 top cable television networks that broadcast throughout the Greater Bay Area. From September 2011 … Continue reading

Posted in Business Blog | Tagged , , | Leave a comment