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Why Become Diamond Certified?
Generate an ongoing flow of new, quality-conscious customers. If your company qualifies for Diamond Certified, it will be featured annually in the full-color Diamond Certified Directory, the most distributed and used directory of top-rated companies in Northern California.
Get an official "seal of approval" from diamondcertified.org. We'll create a unique Company Report (featuring more than 20 article sections) and a 2-minute high-definition video to be included on the most highly trafficked site for finding and choosing local companies in Northern California.
Gain customer awareness through Diamond Certified marketing campaigns. In addition to 400 million+ digital marketing impressions, Diamond Certified companies benefit from 5,000+ in-game San Francisco Giants and KNBR radio announcements and 3,700+ KTVU, KICU, KCBA and KION TV announcements every year.
Reach 2 out of 3 affluent consumers in your area EVERY WEEK with quality positioning in ongoing newspaper advertising listings of Diamond Certified companies.
Receive strategic marketing, branding and advertising tools to increase your repeat customer rate and improve your company's positioning. Custom-printed brochures, e-brochures, the Diamond Certified Logo, signage and labels will increase your transaction rate by immediately proving your company's impressive track record.
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Tag Archives: marketing
Simply put, if you reach and “speak to” potential Quality Customers better than your competitors, you’ll build a stronger, more profitable business. Here’s how you do it. 1. Fill out this “Profile My Quality Customers and Prospects” form. To do … Continue reading
Spring is a season of renewal. In nature, new grasses grow, flowers bloom and birds nest. For consumers, moods brighten, house projects are planned and cars are serviced. For company managers, it’s a time to achieve performance numbers, optimize employee … Continue reading
I love spring time. With its blue skies, apple blossoms and baseball games, spring is a time of renewal both outside and within our companies. That’s why I encourage you to sign up for the Diamond Certified Program. If you … Continue reading
On April 2, the 2012 Diamond Certified Directory began mailing to more than 800,000 homeowners, select local business owners, property and apartment managers, and insurance and real estate agents throughout the Greater Bay Area. There are nine different versions available: … Continue reading
The full-color Diamond Certified Directory is the most distributed and used directory of local top-rated companies in Northern California. We’re creating the 2012 edition right now, and it’s shaping up to be the best ever! In April 2012, more than … Continue reading
As a consumer, I’ve been using the Diamond Certified Directories and giving preference to Diamond Certified companies throughout the Bay Area for years. Recently, I’ve had a chance to start working more closely with the Diamond Certified Program through a … Continue reading
According to a March 2010 study by BIA/Kelsey, 97 percent of consumers now use the web to research local products and services. That’s why it’s so important for Diamond Certified companies to maximize the usage of their Diamond Certified Company … Continue reading
Today’s consumers don’t want a lot of market noise and claims by local companies; they want “relevant meaning.” Your company should be communicating with meaning that matters. Claims, Claims, Claims: A Lesson in Local Market Signals When talking to your … Continue reading
Over the next three years, the Diamond Certified rating process and Directory of companies rated “Highest in Quality” will be heavily promoted by Comcast on 25 top cable television networks that broadcast throughout the Greater Bay Area. From September 2011 … Continue reading