Tag Archives: management

Brand Building vs. Brand Killing

Sometimes you just have to say, “Hey, by doing that, we’re killing our brand!” If you don’t, you’re not paying attention. Your brand’s meaning and power change every day. Do good things for your brand and it builds in power … Continue reading

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mailing it in…

I’ve been writing about business for the past 14 years, so I’m pretty set in my personal writing process. Once I choose a topic, let’s just say I try to wrestle it to the ground. A few hours and a … Continue reading

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Once Upon a Time…

People love stories. That’s why we spend so much time with movies, TV shows, books, video games, and news and entertainment websites. But that’s still not nearly enough. We need even more stories! That’s why more than a billion of … Continue reading

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Are you Master of the Proposition or Master of the Meaningful Brand?

Company owners who only focus on leads and sales (propositions) will, over time, be beaten in the marketplace by companies that consistently build and reinforce their meaningful brands. I’ll grant that some lead programs pay for themselves and you could … Continue reading

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Create the Hot Center

Life presents us with many riddles. Some of the most intriguing are those that are best solved by taking a path that’s counterintuitive—one that seems to take us in the opposite direction of our goal. We’ve read sage advice that … Continue reading

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Teamwork!

How well does your team work together? We know that teamwork in sports—or lack thereof—is usually the difference between a win and a loss: the muffed handoff to the fullback (ouch), the perfect execution of blocking in a 20-yard run … Continue reading

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Managing Indecision Friction

Contractors: Have you ever presented a client with a perfectly rational approach to fixing a problem only to have them reject it without any concrete reason? Things grind to a halt, you think they simply can’t be satisfied and you’re … Continue reading

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A Lesson about Trust from the Pasture

Contractors, mechanics and other consumer service providers are in the Trust business. Every time a service professional breaks from expectations, the customer is confronted with a choice between trust and self-preservation. While missed appointments and failure to call might seem … Continue reading

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Giving Thanks

Our entire team at American Ratings Corporation wishes you and your loved ones a wonderful Thanksgiving season. For me, this is the time of year to give thanks to special people and reflect on outstanding deeds—an ideal precursor for personal … Continue reading

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The Wild West of Search Engine Optimization

As a small business owner, you probably get phone calls on a daily basis from people who want to sell you something. These days, a lot of those calls are made by salespeople who claim they can help your company’s … Continue reading

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