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Why Become Diamond Certified?
Generate an ongoing flow of new, quality-conscious customers. If your company qualifies for Diamond Certified, it will be featured annually in the full-color Diamond Certified Directory, the most distributed and used directory of top-rated companies in Northern California.
Get an official "seal of approval" from diamondcertified.org. We'll create a unique Company Report (featuring more than 20 article sections) and a 2-minute high-definition video to be included on the most highly trafficked site for finding and choosing local companies in Northern California.
Gain customer awareness through Diamond Certified marketing campaigns. In addition to 400 million+ digital marketing impressions, Diamond Certified companies benefit from 5,000+ in-game San Francisco Giants and KNBR radio announcements and 3,700+ KTVU, KICU, KCBA and KION TV announcements every year.
Reach 2 out of 3 affluent consumers in your area EVERY WEEK with quality positioning in ongoing newspaper advertising listings of Diamond Certified companies.
Receive strategic marketing, branding and advertising tools to increase your repeat customer rate and improve your company's positioning. Custom-printed brochures, e-brochures, the Diamond Certified Logo, signage and labels will increase your transaction rate by immediately proving your company's impressive track record.
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Tag Archives: increase business
If you qualify for Diamond Certified, it’s incredibly important that you show prospects and customers that you earned it. The enclosed 2015 Awareness and Influence Report illuminates the power Diamond Certified has on both your potential and past customers. More … Continue reading
Everyone at the Diamond Certified Resource team is really excited about our plans to build Diamond Certified companies in 2016. We’re doing it by heavily investing in four main areas: 1. We’re increasing the quantity of Diamond Certified Directories we … Continue reading
Is business a game or something else entirely? Smart people can disagree, but I feel it’s helpful on occasion to view a company’s strategy and tactical choices like a game. By playing along with this “game of business” thought experiment, … Continue reading
In my letter two Januaries ago, I used the headline “You’ve Been Upgraded” to announce the launch of the Diamond Certified Directory Update print and digital versions and a new program for Diamond Certified company owners to contribute their expertise … Continue reading
Even if your company already performs well for your customers, there’s a lot more to it than that if you want to have your best year ever in 2015. That’s why we’re formally declaring that 2015 is “The Year of … Continue reading
“All they want is the cheapest price,” Steve recited as he flashed me a “and don’t tell me any different” expression. I patiently replied, “No. You are wrong. Brand matters. Your brand matters. And Diamond Certified helps your brand matter … Continue reading
If your company is like most, its core value proposition is essentially the same as it was a decade ago. Although your process and products have likely improved, your customer promise essentially hasn’t changed: to deliver your professional service with … Continue reading
In this new digital age in which we operate, most of us share a nagging feeling that we aren’t doing enough new stuff to keep up with the times. This may very well be true, but I also suggest that … Continue reading
Company owners who only focus on leads and sales (propositions) will, over time, be beaten in the marketplace by companies that consistently build and reinforce their meaningful brands. I’ll grant that some lead programs pay for themselves and you could … Continue reading