Tag Archives: increase business

Top Rated for Quality and Expertise

If you qualify for Diamond Certified, it’s incredibly important that you show prospects and customers that you earned it. The enclosed 2015 Awareness and Influence Report illuminates the power Diamond Certified has on both your potential and past customers. More … Continue reading

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More in 2016

Everyone at the Diamond Certified Resource team is really excited about our plans to build Diamond Certified companies in 2016. We’re doing it by heavily investing in four main areas: 1. We’re increasing the quantity of Diamond Certified Directories we … Continue reading

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Game On!

Is business a game or something else entirely? Smart people can disagree, but I feel it’s helpful on occasion to view a company’s strategy and tactical choices like a game. By playing along with this “game of business” thought experiment, … Continue reading

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You’ve Been Upgraded 2

In my letter two Januaries ago, I used the headline “You’ve Been Upgraded” to announce the launch of the Diamond Certified Directory Update print and digital versions and a new program for Diamond Certified company owners to contribute their expertise … Continue reading

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The Year of the Customer!

Even if your company already performs well for your customers, there’s a lot more to it than that if you want to have your best year ever in 2015. That’s why we’re formally declaring that 2015 is “The Year of … Continue reading

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Brand Matters

“All they want is the cheapest price,” Steve recited as he flashed me a “and don’t tell me any different” expression. I patiently replied, “No. You are wrong. Brand matters. Your brand matters. And Diamond Certified helps your brand matter … Continue reading

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Customers From Another Planet

If your company is like most, its core value proposition is essentially the same as it was a decade ago. Although your process and products have likely improved, your customer promise essentially hasn’t changed: to deliver your professional service with … Continue reading

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Old-Fashioned Way

In this new digital age in which we operate, most of us share a nagging feeling that we aren’t doing enough new stuff to keep up with the times. This may very well be true, but I also suggest that … Continue reading

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Are you Master of the Proposition or Master of the Meaningful Brand?

Company owners who only focus on leads and sales (propositions) will, over time, be beaten in the marketplace by companies that consistently build and reinforce their meaningful brands. I’ll grant that some lead programs pay for themselves and you could … Continue reading

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Spring Training!

Spring is a season of renewal. In nature, new grasses grow, flowers bloom and birds nest. For consumers, moods brighten, house projects are planned and cars are serviced. For company managers, it’s a time to achieve performance numbers, optimize employee … Continue reading

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