Tag Archives: improving performance

Spring Training for Your Team!

Spring is a season of renewal. In nature, new grasses grow, flowers bloom and birds nest. For consumers, moods brighten, house projects are planned and cars are serviced. For company managers, it’s a time to achieve performance numbers, optimize employee … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , | Leave a comment

You’ve Been Upgraded 2

In my letter two Januaries ago, I used the headline “You’ve Been Upgraded” to announce the launch of the Diamond Certified Directory Update print and digital versions and a new program for Diamond Certified company owners to contribute their expertise … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , , | 1 Comment

Flip the Trust Switch!

What if it was as easy as flipping a switch to get your prospective customers (Prospects) to trust your company? You simply reach for the trust switch, flip it to the ON position, and your Prospect immediately changes from someone … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , | Leave a comment

Trust First!

Trust is the air through which potential customers see all of your company’s attributes. Like trying to see on a pitch-black night, without trust in your company, your potential customers won’t see your positive facts right before their eyes. If … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , | Leave a comment

Mid-Year Review + Action Plan

Half the year has passed, so it’s a good time to conduct a review of your company’s key metrics and create a simple action plan that should yield improvements for the second half of the year. This periodic review and … Continue reading

Posted in Business Blog | Tagged , , , , , , , , | Leave a comment

Once Upon a Time…

People love stories. That’s why we spend so much time with movies, TV shows, books, video games, and news and entertainment websites. But that’s still not nearly enough. We need even more stories! That’s why more than a billion of … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , | Leave a comment

The 80% Solution

If you qualify for Diamond Certified, you’ll have done the hard part: managed your company to consistently achieve high customer satisfaction. For the great benefit of your company, your next step will be to optimize your team’s usage of your … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , | Leave a comment

What Are You Signaling?

Our brains are hardwired to constantly evaluate signals from our environment. These external signals impact our moods, inclinations and decisions. In an instant, the sound of a horn, the smell of smoke or the sight of sparks alerts us to … Continue reading

Posted in Business Blog | Tagged , , , , , , | Leave a comment

Brand Matters

“All they want is the cheapest price,” Steve recited as he flashed me a “and don’t tell me any different” expression. I patiently replied, “No. You are wrong. Brand matters. Your brand matters. And Diamond Certified helps your brand matter … Continue reading

Posted in Business Blog | Tagged , , , , , , , | Leave a comment

The Year of Growth!

Our plan is to make 2014 a year of growth for Diamond Certified companies. To accomplish this, we’re growing our investment in key areas of the Diamond Certified Program. We’ll increase our directory circulation, redesign our custom brochures to feature … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , | Leave a comment