Tag Archives: improving performance

mailing it in…

I’ve been writing about business for the past 14 years, so I’m pretty set in my personal writing process. Once I choose a topic, let’s just say I try to wrestle it to the ground. A few hours and a … Continue reading

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How are you doing?

“How are you doing?” Meant as a casual greeting more than a request for detailed data, we often ask this of each other. We expect the typical range of rote responses: “Good, how ’bout you?” “Hanging in there.” “Fantastic.” (Of … Continue reading

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The First Four

One-one thousand, two-one thousand, three-one thousand, four-one thousand. That’s how quickly prospective clients judge your company. In just four seconds, your company has made a first impression, and after four minutes, that impression has solidified. And although this impression can … Continue reading

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Game On!

Is business a game or something else entirely? Smart people can disagree, but I feel it’s helpful on occasion to view a company’s strategy and tactical choices like a game. By playing along with this “game of business” thought experiment, … Continue reading

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Spring Training for Your Team!

Spring is a season of renewal. In nature, new grasses grow, flowers bloom and birds nest. For consumers, moods brighten, house projects are planned and cars are serviced. For company managers, it’s a time to achieve performance numbers, optimize employee … Continue reading

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You’ve Been Upgraded 2

In my letter two Januaries ago, I used the headline “You’ve Been Upgraded” to announce the launch of the Diamond Certified Directory Update print and digital versions and a new program for Diamond Certified company owners to contribute their expertise … Continue reading

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Flip the Trust Switch!

What if it was as easy as flipping a switch to get your prospective customers (Prospects) to trust your company? You simply reach for the trust switch, flip it to the ON position, and your Prospect immediately changes from someone … Continue reading

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Trust First!

Trust is the air through which potential customers see all of your company’s attributes. Like trying to see on a pitch-black night, without trust in your company, your potential customers won’t see your positive facts right before their eyes. If … Continue reading

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Mid-Year Review + Action Plan

Half the year has passed, so it’s a good time to conduct a review of your company’s key metrics and create a simple action plan that should yield improvements for the second half of the year. This periodic review and … Continue reading

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Once Upon a Time…

People love stories. That’s why we spend so much time with movies, TV shows, books, video games, and news and entertainment websites. But that’s still not nearly enough. We need even more stories! That’s why more than a billion of … Continue reading

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