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Why Become Diamond Certified?
Generate an ongoing flow of new, quality-conscious customers. If your company qualifies for Diamond Certified, it will be featured annually in the full-color Diamond Certified Directory, the most distributed and used directory of top-rated companies in Northern California.
Get an official "seal of approval" from diamondcertified.org. We'll create a unique Company Report (featuring more than 20 article sections) and a 2-minute high-definition video to be included on the most highly trafficked site for finding and choosing local companies in Northern California.
Gain customer awareness through Diamond Certified marketing campaigns. In addition to 400 million+ digital marketing impressions, Diamond Certified companies benefit from 5,000+ in-game San Francisco Giants and KNBR radio announcements and 3,700+ KTVU, KICU, KCBA and KION TV announcements every year.
Reach 2 out of 3 affluent consumers in your area EVERY WEEK with quality positioning in ongoing newspaper advertising listings of Diamond Certified companies.
Receive strategic marketing, branding and advertising tools to increase your repeat customer rate and improve your company's positioning. Custom-printed brochures, e-brochures, the Diamond Certified Logo, signage and labels will increase your transaction rate by immediately proving your company's impressive track record.
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Tag Archives: improving performance
Simply put, if you reach and “speak to” potential Quality Customers better than your competitors, you’ll build a stronger, more profitable business. Here’s how you do it. 1. Fill out this “Profile My Quality Customers and Prospects” form. To do … Continue reading
Now’s about the time that our never-ending rain will stop. Indeed, the winter storms are subsiding, and as surely as spring follows winter, renewal begins. Spring sets the stage for sunny skies, flowers blooming, birds nesting and new grasses growing. … Continue reading
We have exciting news! The Diamond Certified program just got even better. With a big upgrade of each company’s digital presentation, you’ll attract and sell more to quality-seeking customers if you qualify for Diamond Certified. With the launch of your … Continue reading
“Just because I have a method to my madness doesn’t mean I’m not mad.” – Anonymous What upsets us may not upset our neighbor, or our spouse for that matter. The return call promised within two days that still hasn’t … Continue reading
“Use the force, Luke,” urged Obi-Wan Kenobi to his protégé as he flew a dangerous mission to destroy the Death Star. During this pivotal scene from Star Wars Episode IV, our hero promptly shuts down his guidance instruments and conjures … Continue reading
Who’s the fairest of them all? That’s the essential question your potential clients ask as they evaluate you and your competitors. The data points they gather and how they process those data will determine whether you or your competitor wins … Continue reading
I’ve been writing about business for the past 14 years, so I’m pretty set in my personal writing process. Once I choose a topic, let’s just say I try to wrestle it to the ground. A few hours and a … Continue reading
“How are you doing?” Meant as a casual greeting more than a request for detailed data, we often ask this of each other. We expect the typical range of rote responses: “Good, how ’bout you?” “Hanging in there.” “Fantastic.” (Of … Continue reading
One-one thousand, two-one thousand, three-one thousand, four-one thousand. That’s how quickly prospective clients judge your company. In just four seconds, your company has made a first impression, and after four minutes, that impression has solidified. And although this impression can … Continue reading