Tag Archives: improving market signals

Strong Influence

Strength matters. Your strong quality brand attracts those who care about quality and are willing to pay for it. Your strong customer loyalty bear hugs your customers so they return and refer you. Your strong digital helps your best prospects … Continue reading

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Your Launch!

With the launch of your newly designed Diamond Certified Company Report page, your “Best Page Ever” just got even better (if you qualify for Diamond Certified)! It beats all other presentations of your company for high trust and influence, so … Continue reading

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Your Wild Card

If you run a company, you face problems. They come with the territory and change with market conditions and the flavor of staff issues. People may say you have “good problems” if you have too many potential customer inquiries to … Continue reading

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Mid-Year Review

Half the year has passed, so it’s a good time to conduct a review of your company’s key metrics and create a simple action plan that should yield improvements for the second half of the year. This periodic review and … Continue reading

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Your Daily Brand

If you qualify for Diamond Certified, it will be the daily brand that builds your company. Every day, your daily brand will certify that your team consistently delivers Quality, Helpful Expertise and Customer Satisfaction. To create this meaning, we’ve operated … Continue reading

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Who’s Your Audience?

Simply put, if you reach and “speak to” potential Quality Customers better than your competitors, you’ll build a stronger, more profitable business. Here’s how you do it. 1. Fill out this “Profile My Quality Customers and Prospects” form. To do … Continue reading

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The Medium is the Message

A half-century ago, Marshall McLuhan coined the phrase, “The medium is the message” to make the point that the context that info resides in (the medium) has a significant impact on the reception of the message; thus, the medium combines … Continue reading

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Spring Training for Your Team!

Now’s about the time that our never-ending rain will stop. Indeed, the winter storms are subsiding, and as surely as spring follows winter, renewal begins. Spring sets the stage for sunny skies, flowers blooming, birds nesting and new grasses growing. … Continue reading

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Even Better!

We have exciting news! The Diamond Certified program just got even better. With a big upgrade of each company’s digital presentation, you’ll attract and sell more to quality-seeking customers if you qualify for Diamond Certified. With the launch of your … Continue reading

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Giving Thanks

Our entire team at American Ratings Corporation wishes you and your loved ones a wonderful Thanksgiving season. For me, this is the time of year to thank special people and reflect on outstanding deeds—an ideal precursor for personal and business … Continue reading

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