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Why Become Diamond Certified?
Generate an ongoing flow of new, quality-conscious customers. If your company qualifies for Diamond Certified, it will be featured annually in the full-color Diamond Certified Directory, the most distributed and used directory of top-rated companies in Northern California.
Get an official "seal of approval" from diamondcertified.org. We'll create a unique Company Report (featuring more than 20 article sections) and a 2-minute high-definition video to be included on the most highly trafficked site for finding and choosing local companies in Northern California.
Gain customer awareness through Diamond Certified marketing campaigns. In addition to 400 million+ digital marketing impressions, Diamond Certified companies benefit from 5,000+ in-game San Francisco Giants and KNBR radio announcements and 3,700+ KTVU, KICU, KCBA and KION TV announcements every year.
Reach 2 out of 3 affluent consumers in your area EVERY WEEK with quality positioning in ongoing newspaper advertising listings of Diamond Certified companies.
Receive strategic marketing, branding and advertising tools to increase your repeat customer rate and improve your company's positioning. Custom-printed brochures, e-brochures, the Diamond Certified Logo, signage and labels will increase your transaction rate by immediately proving your company's impressive track record.
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Tag Archives: customer trust
I’m sure we agree that growing your Quality Customer base is the right path to building your company for the long haul. It’s your Quality Customers who allow you to produce good-margin work, nurture staff members who take pride in … Continue reading
A few years back, I was giving some fatherly advice to my then 20-year-old son. I was certain that the advice I prescribed him was wise and would be carefully considered. After I finished pouring forth my golden words of … Continue reading
I’m standing next to my mailbox, directory in hand, sunlight glistening from the giant gold embossed Diamond Certified symbol. The bright sunlight splashes down on me. I’m happy. My brain, sending joy-induced heat to its surface, partners with the faraway … Continue reading
The phrase “Helpful Expertise” seems pleasant, but what does it really mean? And, why do I think it’s so important that it not only deserves this headline, it should also be a real focus for your business in 2015 and … Continue reading
In my letter two Januaries ago, I used the headline “You’ve Been Upgraded” to announce the launch of the Diamond Certified Directory Update print and digital versions and a new program for Diamond Certified company owners to contribute their expertise … Continue reading
Even if your company already performs well for your customers, there’s a lot more to it than that if you want to have your best year ever in 2015. That’s why we’re formally declaring that 2015 is “The Year of … Continue reading
Your potential customers’ brains are constantly absorbing signals from both your company and your competitors and then using these signals as a basis to choose. Each market signal that your company sends moves their “preference for your company” needle up … Continue reading
Contractors, mechanics and other consumer service providers are in the Trust business. Every time a service professional breaks from expectations, the customer is confronted with a choice between trust and self-preservation. While missed appointments and failure to call might seem … Continue reading