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Why Become Diamond Certified?
Generate an ongoing flow of new, quality-conscious customers. If your company qualifies for Diamond Certified, it will be featured annually in the full-color Diamond Certified Directory, the most distributed and used directory of top-rated companies in Northern California.
Get an official "seal of approval" from diamondcertified.org. We'll create a unique Company Report (featuring more than 20 article sections) and a 2-minute high-definition video to be included on the most highly trafficked site for finding and choosing local companies in Northern California.
Gain customer awareness through Diamond Certified marketing campaigns. In addition to 400 million+ digital marketing impressions, Diamond Certified companies benefit from 5,000+ in-game San Francisco Giants and KNBR radio announcements and 3,700+ KTVU, KICU, KCBA and KION TV announcements every year.
Reach 2 out of 3 affluent consumers in your area EVERY WEEK with quality positioning in ongoing newspaper advertising listings of Diamond Certified companies.
Receive strategic marketing, branding and advertising tools to increase your repeat customer rate and improve your company's positioning. Custom-printed brochures, e-brochures, the Diamond Certified Logo, signage and labels will increase your transaction rate by immediately proving your company's impressive track record.
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Tag Archives: customer service
Strength matters. Your strong quality brand attracts those who care about quality and are willing to pay for it. Your strong customer loyalty bear hugs your customers so they return and refer you. Your strong digital helps your best prospects … Continue reading
I’m sure we agree that growing your Quality Customer base is the right path to building your company for the long haul. It’s your Quality Customers who allow you to produce good-margin work, nurture staff members who take pride in … Continue reading
A few years back, I was giving some fatherly advice to my then 20-year-old son. I was certain that the advice I prescribed him was wise and would be carefully considered. After I finished pouring forth my golden words of … Continue reading
Who’s the fairest of them all? That’s the essential question your potential clients ask as they evaluate you and your competitors. The data points they gather and how they process those data will determine whether you or your competitor wins … Continue reading
One-one thousand, two-one thousand, three-one thousand, four-one thousand. That’s how quickly prospective clients judge your company. In just four seconds, your company has made a first impression, and after four minutes, that impression has solidified. And although this impression can … Continue reading
Even if your company already performs well for your customers, there’s a lot more to it than that if you want to have your best year ever in 2015. That’s why we’re formally declaring that 2015 is “The Year of … Continue reading
In this new digital age in which we operate, most of us share a nagging feeling that we aren’t doing enough new stuff to keep up with the times. This may very well be true, but I also suggest that … Continue reading
One of the most common complaints I receive from consumers who request mediation is related to breaches in the unspoken contract of timeliness. Contractors, mechanics and other service pros, please hear this: Next to your competence, the most important thing … Continue reading
How well does your team work together? We know that teamwork in sports—or lack thereof—is usually the difference between a win and a loss: the muffed handoff to the fullback (ouch), the perfect execution of blocking in a 20-yard run … Continue reading