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Why Become Diamond Certified?
Generate an ongoing flow of new, quality-conscious customers. If your company qualifies for Diamond Certified, it will be featured annually in the full-color Diamond Certified Directory, the most distributed and used directory of top-rated companies in Northern California.
Get an official "seal of approval" from diamondcertified.org. We'll create a unique Company Report (featuring more than 20 article sections) and a 2-minute high-definition video to be included on the most highly trafficked site for finding and choosing local companies in Northern California.
Gain customer awareness through Diamond Certified marketing campaigns. In addition to 400 million+ digital marketing impressions, Diamond Certified companies benefit from 5,000+ in-game San Francisco Giants and KNBR radio announcements and 3,700+ KTVU, KICU, KCBA and KION TV announcements every year.
Reach 2 out of 3 affluent consumers in your area EVERY WEEK with quality positioning in ongoing newspaper advertising listings of Diamond Certified companies.
Receive strategic marketing, branding and advertising tools to increase your repeat customer rate and improve your company's positioning. Custom-printed brochures, e-brochures, the Diamond Certified Logo, signage and labels will increase your transaction rate by immediately proving your company's impressive track record.
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Tag Archives: customer satisfaction
Spring is a season of renewal. In nature, new grasses grow, flowers bloom and birds nest. For consumers, moods brighten, house projects are planned and cars are serviced. For company managers, it’s a time to achieve performance numbers, optimize employee … Continue reading
Even if your company already performs well for your customers, there’s a lot more to it than that if you want to have your best year ever in 2015. That’s why we’re formally declaring that 2015 is “The Year of … Continue reading
Trust is the air through which potential customers see all of your company’s attributes. Like trying to see on a pitch-black night, without trust in your company, your potential customers won’t see your positive facts right before their eyes. If … Continue reading
Our entire team at American Ratings Corporation wishes you and your loved ones a wonderful Thanksgiving season. For me, this is the time of year to give thanks to special people and reflect on outstanding deeds—an ideal precursor for personal … Continue reading
In this new digital age in which we operate, most of us share a nagging feeling that we aren’t doing enough new stuff to keep up with the times. This may very well be true, but I also suggest that … Continue reading
One of the most common complaints I receive from consumers who request mediation is related to breaches in the unspoken contract of timeliness. Contractors, mechanics and other service pros, please hear this: Next to your competence, the most important thing … Continue reading
We published a lot of business tips in 2012 that covered a wide variety of topics, but here are the 10 we think are most important for ensuring your company’s success in 2013. 1. Restoring faith If you notice your … Continue reading
Ask most company managers and they’ll tell you the key to satisfying customers is to “do what the customer wants.” Although this is a reasonable answer, I believe in embracing the philosophy of “doing what the customer needs” instead. Although … Continue reading
How your team delivers on your customers’ expectations forms the basis for their satisfaction. So, it’s worth reviewing the implications of this basic fact and relooking at your internal customer-related processes to ensure they’re having the desired effect. What expectations … Continue reading