Tag Archives: customer retention

Strong Influence

Strength matters. Your strong quality brand attracts those who care about quality and are willing to pay for it. Your strong customer loyalty bear hugs your customers so they return and refer you. Your strong digital helps your best prospects … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , | Leave a comment

Your Launch!

With the launch of your newly designed Diamond Certified Company Report page, your “Best Page Ever” just got even better (if you qualify for Diamond Certified)! It beats all other presentations of your company for high trust and influence, so … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , | Leave a comment

Your Wild Card

If you run a company, you face problems. They come with the territory and change with market conditions and the flavor of staff issues. People may say you have “good problems” if you have too many potential customer inquiries to … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Spring Training for Your Team!

Now’s about the time that our never-ending rain will stop. Indeed, the winter storms are subsiding, and as surely as spring follows winter, renewal begins. Spring sets the stage for sunny skies, flowers blooming, birds nesting and new grasses growing. … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Top Rated for Quality and Expertise

If you qualify for Diamond Certified, it’s incredibly important that you show prospects and customers that you earned it. The enclosed 2015 Awareness and Influence Report illuminates the power Diamond Certified has on both your potential and past customers. More … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , , | Leave a comment

Mirror, Mirror on the Wall

Who’s the fairest of them all? That’s the essential question your potential clients ask as they evaluate you and your competitors. The data points they gather and how they process those data will determine whether you or your competitor wins … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , | Leave a comment

How are you doing?

“How are you doing?” Meant as a casual greeting more than a request for detailed data, we often ask this of each other. We expect the typical range of rote responses: “Good, how ’bout you?” “Hanging in there.” “Fantastic.” (Of … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , | Leave a comment

The First Four

One-one thousand, two-one thousand, three-one thousand, four-one thousand. That’s how quickly prospective clients judge your company. In just four seconds, your company has made a first impression, and after four minutes, that impression has solidified. And although this impression can … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , | Leave a comment

Spring Training for Your Team!

Spring is a season of renewal. In nature, new grasses grow, flowers bloom and birds nest. For consumers, moods brighten, house projects are planned and cars are serviced. For company managers, it’s a time to achieve performance numbers, optimize employee … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , | Leave a comment

You’ve Been Upgraded 2

In my letter two Januaries ago, I used the headline “You’ve Been Upgraded” to announce the launch of the Diamond Certified Directory Update print and digital versions and a new program for Diamond Certified company owners to contribute their expertise … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , , | 1 Comment