Tag Archives: customer loyalty

Spring Training for Your Team!

Now’s about the time that our never-ending rain will stop. Indeed, the winter storms are subsiding, and as surely as spring follows winter, renewal begins. Spring sets the stage for sunny skies, flowers blooming, birds nesting and new grasses growing. … Continue reading

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The Brand That Builds

Diamond Certified is the brand that builds your company (if you qualify). It means Quality, Helpful Expertise and Customer Satisfaction, backed by a Performance Guarantee. To create this meaning, we’ve operated the most accurate ratings of local companies available. We’ve … Continue reading

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Top Rated for Quality and Expertise

If you qualify for Diamond Certified, it’s incredibly important that you show prospects and customers that you earned it. The enclosed 2015 Awareness and Influence Report illuminates the power Diamond Certified has on both your potential and past customers. More … Continue reading

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Helpful Expertise

The phrase “Helpful Expertise” seems pleasant, but what does it really mean? And, why do I think it’s so important that it not only deserves this headline, it should also be a real focus for your business in 2015 and … Continue reading

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The Deciding Factor.

Your potential customers’ brains are constantly absorbing signals from both your company and your competitors and then using these signals as a basis to choose. Each market signal that your company sends moves their “preference for your company” needle up … Continue reading

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Once Upon a Time…

People love stories. That’s why we spend so much time with movies, TV shows, books, video games, and news and entertainment websites. But that’s still not nearly enough. We need even more stories! That’s why more than a billion of … Continue reading

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Your Olympic Gold!

Every day, your team’s performance is measured by the toughest judges in the world: your customers. Picture this: If you earn Diamond Certified, you’ll find yourself standing on top of the podium with Diamond Certified Gold gloriously resting on your … Continue reading

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It’s a Story About People

When I was nine years old, I went on a trailer camping trip with my mother, father, two brothers, two sisters and a 90-pound Labrador/German Shepherd mix. All eight of us were stuffed into an old Dodge station wagon, which … Continue reading

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