Tag Archives: competition

The Wisdom of Rated Highest in Quality and Helpful Expertise

I’m sure we agree that growing your Quality Customer base is the right path to building your company for the long haul. It’s your Quality Customers who allow you to produce good-margin work, nurture staff members who take pride in … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , , , | Leave a comment

Compete or Shrink

Competition is a fascinating game. It starts with the concept of supply and demand. If you had no competitors (supply), all of your customers (demand) would be obliged to buy from you when they wanted the services you provide. Quite … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , | Leave a comment

The Brand That Builds

Diamond Certified is the brand that builds your company (if you qualify). It means Quality, Helpful Expertise and Customer Satisfaction, backed by a Performance Guarantee. To create this meaning, we’ve operated the most accurate ratings of local companies available. We’ve … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , | Leave a comment

Spring Training for Your Team!

Fortunately, El Niño has brought his rain and snow to our parched state. A last wet blast as we head into spring sets the stage for sunny skies, flowers blooming, birds nesting and new grasses growing. Spring is a season … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , | Leave a comment

The Four Powers of Diamond Certified

“Use the force, Luke,” urged Obi-Wan Kenobi to his protégé as he flew a dangerous mission to destroy the Death Star. During this pivotal scene from Star Wars Episode IV, our hero promptly shuts down his guidance instruments and conjures … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , | Leave a comment

The Year of the Customer!

Even if your company already performs well for your customers, there’s a lot more to it than that if you want to have your best year ever in 2015. That’s why we’re formally declaring that 2015 is “The Year of … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , | Leave a comment

Meaning: Why Potential Clients Choose Them Over You

Today’s consumers don’t want a lot of market noise and claims by local companies; they want “relevant meaning.” Your company should be communicating with meaning that matters. Claims, Claims, Claims: A Lesson in Local Market Signals When talking to your … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , | Leave a comment