Tag Archives: communication

Your Daily Brand

If you qualify for Diamond Certified, it will be the daily brand that builds your company. Every day, your daily brand will certify that your team consistently delivers Quality, Helpful Expertise and Customer Satisfaction. To create this meaning, we’ve operated … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Process and Outcome

“Just because I have a method to my madness doesn’t mean I’m not mad.” – Anonymous What upsets us may not upset our neighbor, or our spouse for that matter. The return call promised within two days that still hasn’t … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

The First Four

One-one thousand, two-one thousand, three-one thousand, four-one thousand. That’s how quickly prospective clients judge your company. In just four seconds, your company has made a first impression, and after four minutes, that impression has solidified. And although this impression can … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , , , | Leave a comment

The Deciding Factor.

Your potential customers’ brains are constantly absorbing signals from both your company and your competitors and then using these signals as a basis to choose. Each market signal that your company sends moves their “preference for your company” needle up … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , | Leave a comment

What Are You Signaling?

Our brains are hardwired to constantly evaluate signals from our environment. These external signals impact our moods, inclinations and decisions. In an instant, the sound of a horn, the smell of smoke or the sight of sparks alerts us to … Continue reading

Posted in Business Blog | Tagged , , , , , , | Leave a comment

Timeliness: Reducing the Impact of Conflict by Keeping an Eye on the Time

One of the most common complaints I receive from consumers who request mediation is related to breaches in the unspoken contract of timeliness. Contractors, mechanics and other service pros, please hear this: Next to your competence, the most important thing … Continue reading

Posted in Business Blog | Tagged , , , , , , , | 1 Comment

Your Olympic Gold!

Every day, your team’s performance is measured by the toughest judges in the world: your customers. Picture this: If you earn Diamond Certified, you’ll find yourself standing on top of the podium with Diamond Certified Gold gloriously resting on your … Continue reading

Posted in Business Blog | Tagged , , , , , , , , , , | 2 Comments