Tag Archives: business insights

Giving Thanks

Our entire team at American Ratings Corporation wishes you and your loved ones a wonderful Thanksgiving season. For me, this is the time of year to give thanks to special people and reflect on outstanding deeds—an ideal precursor for personal … Continue reading

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The Four Powers of Diamond Certified

“Use the force, Luke,” urged Obi-Wan Kenobi to his protégé as he flew a dangerous mission to destroy the Death Star. During this pivotal scene from Star Wars Episode IV, our hero promptly shuts down his guidance instruments and conjures … Continue reading

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Mirror, Mirror on the Wall

Who’s the fairest of them all? That’s the essential question your potential clients ask as they evaluate you and your competitors. The data points they gather and how they process those data will determine whether you or your competitor wins … Continue reading

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mailing it in…

I’ve been writing about business for the past 14 years, so I’m pretty set in my personal writing process. Once I choose a topic, let’s just say I try to wrestle it to the ground. A few hours and a … Continue reading

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How are you doing?

“How are you doing?” Meant as a casual greeting more than a request for detailed data, we often ask this of each other. We expect the typical range of rote responses: “Good, how ’bout you?” “Hanging in there.” “Fantastic.” (Of … Continue reading

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Game On!

Is business a game or something else entirely? Smart people can disagree, but I feel it’s helpful on occasion to view a company’s strategy and tactical choices like a game. By playing along with this “game of business” thought experiment, … Continue reading

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Helpful Expertise

The phrase “Helpful Expertise” seems pleasant, but what does it really mean? And, why do I think it’s so important that it not only deserves this headline, it should also be a real focus for your business in 2015 and … Continue reading

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Flip the Trust Switch!

What if it was as easy as flipping a switch to get your prospective customers (Prospects) to trust your company? You simply reach for the trust switch, flip it to the ON position, and your Prospect immediately changes from someone … Continue reading

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The Deciding Factor.

Your potential customers’ brains are constantly absorbing signals from both your company and your competitors and then using these signals as a basis to choose. Each market signal that your company sends moves their “preference for your company” needle up … Continue reading

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Mid-Year Review + Action Plan

Half the year has passed, so it’s a good time to conduct a review of your company’s key metrics and create a simple action plan that should yield improvements for the second half of the year. This periodic review and … Continue reading

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