Tag Archives: business insights

Your Daily Brand

If you qualify for Diamond Certified, it will be the daily brand that builds your company. Every day, your daily brand will certify that your team consistently delivers Quality, Helpful Expertise and Customer Satisfaction. To create this meaning, we’ve operated … Continue reading

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Who’s Your Audience?

Simply put, if you reach and “speak to” potential Quality Customers better than your competitors, you’ll build a stronger, more profitable business. Here’s how you do it. 1. Fill out this “Profile My Quality Customers and Prospects” form. To do … Continue reading

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The Medium is the Message

A half-century ago, Marshall McLuhan coined the phrase, “The medium is the message” to make the point that the context that info resides in (the medium) has a significant impact on the reception of the message; thus, the medium combines … Continue reading

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Spring Training for Your Team!

Now’s about the time that our never-ending rain will stop. Indeed, the winter storms are subsiding, and as surely as spring follows winter, renewal begins. Spring sets the stage for sunny skies, flowers blooming, birds nesting and new grasses growing. … Continue reading

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Even Better!

We have exciting news! The Diamond Certified program just got even better. With a big upgrade of each company’s digital presentation, you’ll attract and sell more to quality-seeking customers if you qualify for Diamond Certified. With the launch of your … Continue reading

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Process and Outcome

“Just because I have a method to my madness doesn’t mean I’m not mad.” – Anonymous What upsets us may not upset our neighbor, or our spouse for that matter. The return call promised within two days that still hasn’t … Continue reading

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Compete or Shrink

Competition is a fascinating game. It starts with the concept of supply and demand. If you had no competitors (supply), all of your customers (demand) would be obliged to buy from you when they wanted the services you provide. Quite … Continue reading

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Brand Building vs. Brand Killing

Sometimes you just have to say, “Hey, by doing that, we’re killing our brand!” If you don’t, you’re not paying attention. Your brand’s meaning and power change every day. Do good things for your brand and it builds in power … Continue reading

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Spring Training for Your Team!

Fortunately, El Niño has brought his rain and snow to our parched state. A last wet blast as we head into spring sets the stage for sunny skies, flowers blooming, birds nesting and new grasses growing. Spring is a season … Continue reading

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Top Rated for Quality and Expertise

If you qualify for Diamond Certified, it’s incredibly important that you show prospects and customers that you earned it. The enclosed 2015 Awareness and Influence Report illuminates the power Diamond Certified has on both your potential and past customers. More … Continue reading

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