Tag Archives: business advice

Your Daily Brand

If you qualify for Diamond Certified, it will be the daily brand that builds your company. Every day, your daily brand will certify that your team consistently delivers Quality, Helpful Expertise and Customer Satisfaction. To create this meaning, we’ve operated … Continue reading

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Who’s Your Audience?

Simply put, if you reach and “speak to” potential Quality Customers better than your competitors, you’ll build a stronger, more profitable business. Here’s how you do it. 1. Fill out this “Profile My Quality Customers and Prospects” form. To do … Continue reading

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The Medium is the Message

A half-century ago, Marshall McLuhan coined the phrase, “The medium is the message” to make the point that the context that info resides in (the medium) has a significant impact on the reception of the message; thus, the medium combines … Continue reading

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Spring Training for Your Team!

Now’s about the time that our never-ending rain will stop. Indeed, the winter storms are subsiding, and as surely as spring follows winter, renewal begins. Spring sets the stage for sunny skies, flowers blooming, birds nesting and new grasses growing. … Continue reading

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Process and Outcome

“Just because I have a method to my madness doesn’t mean I’m not mad.” – Anonymous What upsets us may not upset our neighbor, or our spouse for that matter. The return call promised within two days that still hasn’t … Continue reading

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“I’m not you.”

A few years back, I was giving some fatherly advice to my then 20-year-old son. I was certain that the advice I prescribed him was wise and would be carefully considered. After I finished pouring forth my golden words of … Continue reading

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Brand Building vs. Brand Killing

Sometimes you just have to say, “Hey, by doing that, we’re killing our brand!” If you don’t, you’re not paying attention. Your brand’s meaning and power change every day. Do good things for your brand and it builds in power … Continue reading

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mailing it in…

I’ve been writing about business for the past 14 years, so I’m pretty set in my personal writing process. Once I choose a topic, let’s just say I try to wrestle it to the ground. A few hours and a … Continue reading

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How are you doing?

“How are you doing?” Meant as a casual greeting more than a request for detailed data, we often ask this of each other. We expect the typical range of rote responses: “Good, how ’bout you?” “Hanging in there.” “Fantastic.” (Of … Continue reading

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The Quality Magnet

Your team may be very good at satisfying customers, but delivering quality is only half the battle—the other half is convincing the best customers to choose your company instead of a lower priced competitor. Who you do business with matters … Continue reading

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