I’m sure we agree that growing your Quality Customer base is the right path to building your company for the long haul. It’s your Quality Customers who allow you to produce good-margin work, nurture staff members who take pride in their work, and grow a cash flow cushion and the actual value of your company. So, it’s surprising when I come across owners who say that ANY customer who’s willing to buy from them is a Quality Customer. I disagree. I define Quality Customers as not just those with enough resources to afford your services, but of these, only the ones who seek quality and are willing to pay for it and whose basic nature is that they have integrity and want fair dealings. These are the customers who, when you deliver what was promised, will return and more often refer others in-person and online. These are Diamond Certified Quality Customers: the customers who truly sustain and strengthen your business. Continue reading “The Wisdom of Rated Highest in Quality and Helpful Expertise” »
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Why Become Diamond Certified?
Generate an ongoing flow of new, quality-conscious customers. If your company qualifies for Diamond Certified, it will be featured annually in the full-color Diamond Certified Directory, the most distributed and used directory of top-rated companies in Northern California.
Get an official "seal of approval" from diamondcertified.org. We'll create a unique Company Report (featuring more than 20 article sections) and a 2-minute high-definition video to be included on the most highly trafficked site for finding and choosing local companies in Northern California.
Gain customer awareness through Diamond Certified marketing campaigns. In addition to 400 million+ digital marketing impressions, Diamond Certified companies benefit from 5,000+ in-game San Francisco Giants and KNBR radio announcements and 3,700+ KTVU, KICU, KCBA and KION TV announcements every year.
Reach 2 out of 3 affluent consumers in your area EVERY WEEK with quality positioning in ongoing newspaper advertising listings of Diamond Certified companies.
Receive strategic marketing, branding and advertising tools to increase your repeat customer rate and improve your company's positioning. Custom-printed brochures, e-brochures, the Diamond Certified Logo, signage and labels will increase your transaction rate by immediately proving your company's impressive track record.
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