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Why Become Diamond Certified?
Generate an ongoing flow of new, quality-conscious customers. If your company qualifies for Diamond Certified, it will be featured annually in the full-color Diamond Certified Directory, the most distributed and used directory of top-rated companies in Northern California.
Get an official "seal of approval" from diamondcertified.org. We'll create a unique Company Report (featuring more than 20 article sections) and a 2-minute high-definition video to be included on the most highly trafficked site for finding and choosing local companies in Northern California.
Gain customer awareness through Diamond Certified marketing campaigns. In addition to 400 million+ digital marketing impressions, Diamond Certified companies benefit from 5,000+ in-game San Francisco Giants and KNBR radio announcements and 3,700+ KTVU, KICU, KCBA and KION TV announcements every year.
Reach 2 out of 3 affluent consumers in your area EVERY WEEK with quality positioning in ongoing newspaper advertising listings of Diamond Certified companies.
Receive strategic marketing, branding and advertising tools to increase your repeat customer rate and improve your company's positioning. Custom-printed brochures, e-brochures, the Diamond Certified Logo, signage and labels will increase your transaction rate by immediately proving your company's impressive track record.
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Author Archives: Joy Lanzaro
The other day, I overestimated just how much my 3/4s Arabian mare, Sasha, trusted me. As her cooperation is reliable only under a specific set of conditions for which she’s been prepared and tested, my job is to continually earn … Continue reading
One of the most common complaints I receive from consumers who request mediation is related to breaches in the unspoken contract of timeliness. Contractors, mechanics and other service pros, please hear this: Next to your competence, the most important thing … Continue reading
California has recently eliminated any ambiguity concerning “construction consultants”—per Assembly Bill No. 2237, they’re now defined as contractors who must adhere to the same requirements that apply to all licensed contractors. In other states, construction consultants market their services to … Continue reading
Contractors: Have you ever presented a client with a perfectly rational approach to fixing a problem only to have them reject it without any concrete reason? Things grind to a halt, you think they simply can’t be satisfied and you’re … Continue reading
Contractors, mechanics and other consumer service providers are in the Trust business. Every time a service professional breaks from expectations, the customer is confronted with a choice between trust and self-preservation. While missed appointments and failure to call might seem … Continue reading