The 21 Most Popular Uses of Diamond Certified


popular uses 121 uses 2



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Strong Influence

Strength matters.

Your strong quality brand attracts those who care about quality and are willing to pay for it.

Your strong customer loyalty bear hugs your customers so they return and refer you.

Your strong digital helps your best prospects find and engage with you on their smartphones.

Your strong Deep Info makes more of your best prospects choose you over your competitors. Continue reading “Strong Influence” »

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Your Launch!

With the launch of your newly designed Diamond Certified Company Report page, your “Best Page Ever” just got even better (if you qualify for Diamond Certified)! It beats all other presentations of your company for high trust and influence, so you’ll attract and sell more to quality-seeking customers. Starting on the very first page view of your Company Report, your prospective customers instantly see that you’re top rated and guaranteed, and they connect emotionally with your company through your video and lead article. Plus, this gives them easy scroll-down or simple NAVIGATION menu access to Deep InfoTM on your company. Continue reading “Your Launch!” »

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Your Wild Card

If you run a company, you face problems. They come with the territory and change with market conditions and the flavor of staff issues. People may say you have “good problems” if you have too many potential customer inquiries to handle, but we both know you face a big challenge if you’re also dealing with severe capacity issues due to a shortage of quality staff. If you can’t do the work, having inquiries can be frustrating and, if you don’t follow up well, lead to an erosion of your brand image. “Bad problems” may be times when you lack Quality Customers and have thin margins and/or face new competition. These problems kill financial performance, and left unresolved, they lead to severe financial results and the potential destruction of your business.

Truth be told, it’s not easy to run a great local company for years and years when you periodically face these problem-filled scenarios. Continue reading “Your Wild Card” »

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Mid-Year Review

Half the year has passed, so it’s a good time to conduct a review of your company’s key metrics and create a simple action plan that should yield improvements for the second half of the year. This periodic review and action plan process leads to continuous improvement in your company’s performance. Here are our key metrics for the Diamond Certified Resource. As you can see, comparing the first half of this year to the same period last year, we had a 10% gain in our number of consumer fans and a massive gain in the number of times these Preferred Consumers engaged by reading our email newsletters.

Continue reading “Mid-Year Review” »

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Your Daily Brand

If you qualify for Diamond Certified, it will be the daily brand that builds your company. Every day, your daily brand will certify that your team consistently delivers Quality, Helpful Expertise and Customer Satisfaction. To create this meaning, we’ve operated the most accurate ratings of local companies available. We’ve spent more than $55 million promoting the meaning of this daily brand in the Bay Area over the past 16 years, and we’ve delivered 12 million directories to local Quality Consumers. Plus, Diamond Certified companies have handed out more than 3 million Diamond Certified brochures.

Your Daily Leadership of Brand Position
Just as each day you lead your team to consistently deliver Quality, Helpful Expertise and Customer Satisfaction for your customers, so too do you lead your team to communicate your company’s high performing position in your local market. Continue reading “Your Daily Brand” »

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Who’s Your Audience?

Simply put, if you reach and “speak to” potential Quality Customers better than your competitors, you’ll build a stronger, more profitable business. Here’s how you do it.

1. Fill out this “Profile My Quality Customers and Prospects” form.
To do this, pull out your billing for the last 100 customers you served (or the past 12 months). Look at each one and think of the customer. For each customer, write down the answers to these three questions:

a. Were they good to deal with?
b. Was the service you performed what you want to be doing in the future?
c. How profitable was this transaction? Continue reading “Who’s Your Audience?” »

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The Medium is the Message

A half-century ago, Marshall McLuhan coined the phrase, “The medium is the message” to make the point that the context that info resides in (the medium) has a significant impact on the reception of the message; thus, the medium combines with the content to create the meaning. It’s why your company’s profile presented in the Diamond Certified Directory (if you qualify) powerfully elevates your company for quality. It’s why the high-quality/high-trust positioning of our Diamond Certified Resource website is the most powerful context for your potential customers to access Deep Info™ on your company: your essential company articles, expert video and article tips, personal profile, key photos, and company video.

Each month, 30,000 to 50,000 Quality Consumers visit
Why? We keep hearing two main reasons. One, consumers know we spend a lot of time and money conducting the most accurate ratings of customer satisfaction available and back them with our Performance Guarantee. Continue reading “The Medium is the Message” »

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Spring Training for Your Team!

Now’s about the time that our never-ending rain will stop. Indeed, the winter storms are subsiding, and as surely as spring follows winter, renewal begins. Spring sets the stage for sunny skies, flowers blooming, birds nesting and new grasses growing. For consumers, moods brighten, house projects are planned, cars are serviced and winter-delayed health appointments are booked. For you, it’s a time to achieve performance numbers, optimize employee skills, satisfy customers and generate more referrals. Continue reading “Spring Training for Your Team!” »

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Even Better!

We have exciting news! The Diamond Certified program just got even better. With a big upgrade of each company’s digital presentation, you’ll attract and sell more to quality-seeking customers if you qualify for Diamond Certified. With the launch of your company’s Deep Info™ creation campaign, we’ll help you get the right articles, tables, tips, photos and videos so prospective customers will feel confident they have ALL the information they need to choose your company. With the roll-out of our new Diamond Certified Company Digital Advantage, we’ll help you keep up with your own company’s website, digital marketing, and social media without extra cost and big amounts of your time.

Your Best Page Ever is About to Get Even Better
Let’s quickly do this together now. Please take a look at the poster we’ve included. There are two pages, so start at the side that says, “Top View of Your Company Report Page” just under the top headline and starts the web page with a big video, article, graphs, and survey responses. Continue reading “Even Better!” »

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Giving Thanks

thanks2016Our entire team at American Ratings Corporation wishes you and your loved ones a wonderful Thanksgiving season. For me, this is the time of year to thank special people and reflect on outstanding deeds—an ideal precursor for personal and business planning.

Besides focusing on family members and friends, I’d like to take stock of what we’ve achieved with the Diamond Certified Resource this year. I’m thrilled to report that both consumer awareness of and preference for Diamond Certified companies were very strong in 2016. Continue reading “Giving Thanks” »

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